After 7 Years in Federal Court the Verdict is in:
We can all change the channel and happily DISREGARD the claims for this heavily advertised “Healthier Brain” dietary supplement.
THE DISPUTE
Complaint to: UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK
Filed by: The FEDERAL TRADE COMMISSION and THE PEOPLE OF THE STATE OF NEW YORK
Against Plaintiffs: QUINCY BIOSCIENCE HOLDING COMPANY, INC., PREVAGEN, INC. and others
Citing:
1.)By the Federal Trade Commission:
REPEATED FRAUDULENT OR ILLEGAL ACTS
FALSE OR UNSUBSTANTIATED EFFICACY CLAIMS
FALSE PROOF CLAIMS
2.)VIOLATIONS OF NEW YORK STATE LAW
DECEPTIVE ACTS OR PRACTICES AND FALSE ADVERTISING
Prevagen improves memory;
Prevagen improves memory within 90 days;
Prevagen reduces memory problems associated with aging;
Prevagen provides other cognitive benefits, including but not limited to healthy brain function, a sharper mind, and clearer thinking.
CONSUMER INJURY
“Consumers have suffered and will continue to suffer substantial injury as a result of Defendants’ violations.
In addition, Defendants have been unjustly enriched as a result of their unlawful acts or practices.
Absent injunctive relief by this Court, Defendants are likely to continue to injure consumers, reap unjust enrichment, and harm the public interest.”